Case studies
These projects show how character-led branding works in practice — from illustrated identities and animated personas to visual systems that help creators, channels, and stories feel more memorable.
Featured work
A client YouTube branding project built to make the channel more recognisable across thumbnails, videos, livestreams, and repeated content.
Problem
The channel had momentum, but needed a stronger identity to make the content feel more consistent and recognisable.
What was created
A logo, illustrated identity, and content-ready visual assets designed for real channel use.
Outcome
A more recognisable creator brand supporting a channel now over 21k subscribers.
A faceless creator identity built around an illustrated avatar, giving the channel a clear on-screen presence without relying on camera-facing content.
Problem
The creator needed a distinctive visual anchor that could represent the channel while keeping the person behind it off camera.
What was created
An illustrated avatar, animated persona, and supporting channel visuals for a faceless creator format.
Outcome
A clearer creator presence with a recognisable character at the centre of the channel identity.
A character illustration and storytelling project showing how a simple children’s book idea can grow into a flexible character world.
Problem
Build a character strong enough to support storytelling, visual consistency, and future expansion.
What was created
A playful illustrated character system with personality, clear shapes, and room to grow.
Outcome
A stronger demonstration of character-led design thinking beyond a single illustrated story.
Let’s make it work
If one of these projects feels close to what you need, send over your idea and I’ll help you work out whether you need a character design, an animated persona, or a fuller visual system.