Case study
BK Golf Clash — YouTube Channel Branding Case Study
A creator-focused branding project built to give BK Golf Clash a stronger visual identity across YouTube and live streaming, using illustration-led design and content-ready assets.
Overview
A channel identity designed to feel more professional, more engaging, and easier to recognise
Overview
BK Golf Clash is a YouTube channel centred around the mobile game Golf Clash, known for its strategic gameplay and competitive tournaments. This project focused on developing dynamic branding, including a versatile logo and engaging streaming assets, to strengthen the channel’s live presence and help build a loyal audience.
Objective
The main goal was to create a professional and cohesive visual identity for BK Golf Clash that would improve the viewer experience during live streams. This included designing a logo inspired by the client’s background as a musician and the game’s competitive atmosphere, along with producing dynamic streaming assets to elevate the channel’s overall presentation.
Process
Building a recognisable identity around competition, personality, and content use
Brand conceptualisation
The foundation of the channel’s identity was built around the themes of competition, strategy, and fun that define Golf Clash.
- Target audience: Fans of Golf Clash, mobile game enthusiasts, and casual viewers interested in live-streamed gaming content.
- Visual direction: A modern, energetic style inspired by the colourful and competitive nature of mobile game tournaments.
- Key elements: Golf-themed imagery such as golf balls, clubs, and leaderboards, alongside musical references to reflect the client’s unique background.
Logo design
The logo became the cornerstone of the channel’s branding.
- Inspiration: The client, Ben Kennedy, is a trained musician, so the logo incorporated musical elements. The final direction used a circular mark inspired by a golf ball, with piano keys as a defining feature. This blend of music and golf created a more distinctive identity.
- Typography: “BK Golf Clash” was integrated prominently using bold, modern lettering.
- Versatility: The design was built to work across YouTube profile images, banners, and thumbnails.
- Refinement: Client feedback helped fine-tune the colours and layout so the final logo felt aligned with the channel.
Streaming assets
A set of custom assets was created to make live streams feel more polished and engaging.
- Overlays: Dynamic overlays were designed to frame gameplay and highlight key elements such as a countdown clock, scores, chat, and channel members.
- Intro and outro screens: Branded screens were created to open and close each stream in a more consistent and professional way.
Challenges and solutions
- Maintaining visual balance: The overlays and alerts needed to feel eye-catching without distracting from gameplay, which required careful iteration.
- Time constraints: The fast-paced nature of live streaming meant updates had to be turned around quickly, which was handled through efficient communication and a streamlined workflow.
Outcome
A stronger visual identity that helped the channel feel more polished and memorable
Outcome
BK Golf Clash launched with a much stronger visual identity that helped separate the channel from similar creators in the space. The branding and streaming assets improved the viewer experience, added polish to live content, and supported the channel as it grew.
Viewer feedback highlighted the professional feel of the streams and the strength of the design elements. With strong branding alongside Ben Kennedy’s streaming presence, the channel grew to more than 21k subscribers.
Key takeaways
- Cohesive branding matters: A unified identity makes a channel feel more professional and more appealing over time.
- Personalisation adds value: Bringing the client’s musical background into the logo created a more memorable outcome.
- Interactive elements improve engagement: Intro screens, outro screens, and stream overlays helped make the live experience feel more complete.
This project shows how thoughtful branding and design can help turn a gaming channel into a more polished and recognisable platform for live content.
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