Open for project opportunities

Franey.design

Creating a Children's Book - Moxley the Cat

  • Type

    Self-initiated

  • Role

    Illustration

  • Design Tools

    Affinity Design, Affinity Publisher

Overview

Moxley the Cat is a delightful children's book crafted specifically for two-year-old readers. This case study explores the end-to-end process, from conceptualising the story to producing a physical hardback book. The project highlights the intricacies of storytelling, illustration, and publishing, showcasing a cohesive blend of creativity and practicality.

Objective

The primary goal was to create an engaging, age-appropriate book for toddlers that nurtures their curiosity, language development, and love for stories.

As my fiancé and I watched our friendship groups grow with the addition of little ones, we were inspired to create the Moxley children's book. With so many of our friends becoming parents, we saw how their kids became familiar with our cat, Moxley—his playful personality and curious nature always seemed to capture their attention. That connection sparked the idea of crafting a story centered around Moxley, turning his adventures into something fun, engaging, and meaningful for children and their families to enjoy together.

image of the hardback book

Process:

Story Development

The journey began with writing a story centered around Moxley, an adventurous and curious cat.

  • Theme and Concept: The story introduces Moxley as a relatable character exploring the world through playful and simple scenarios that resonate with toddlers.
  • Language: The vocabulary was intentionally kept simple, with repetitive phrases and rhymes to aid comprehension and retention.
  • Engagement: Each page presented a mini-adventure, encouraging participation through questions like, “What do you think Moxley will find next?” or actions like “Point to the red ball!”
Image of multiple cat illustrations

Illustration

With the narrative finalised, the next step was to create illustrations that would complement and enhance the story.

  • Character Design: Moxley was designed as a charming, expressive cat with big eyes and a soft color palette, making him instantly likable.
  • Page Layout: Each page featured a full-spread illustration tied closely to the text, ensuring a cohesive storytelling experience.
  • Visual Style: Bright, bold colors and clean lines were used to capture the attention of two-year-olds while maintaining a sense of warmth and friendliness.
  • Testing: Preliminary sketches were shared with parents and toddlers to gauge their reactions, leading to minor refinements in color and detail.

Production

Once the story and illustrations were complete, the focus shifted to turning the book into a tangible product.

  • Formatting: The book was laid out in a standard 8x8-inch size, ideal for small hands.
  • Material: A sturdy hardback cover with rounded edges was chosen to ensure durability and safety for young readers.
  • Printing: A high-quality printer was selected to ensure vibrant colors and precise detailing.
screenshot of affinity publisher file
background illuatration from the moxley book

Challenges and Solutions

  • Audience Understanding: Writing for toddlers required deep empathy and understanding of their developmental stage. Consulting early childhood educators helped refine the language and themes.
  • Illustration Iterations: Balancing detail with simplicity was challenging. Feedback from parents was instrumental in striking the right balance.
  • Printing Logistics: Finding a printer capable of producing durable, safe books in small quantities required extensive research and communication.

Outcome

The final product, Moxley the Cat, is a beautifully illustrated hardback book that engages two-year-olds with its charming story and captivating visuals. Early feedback from parents and children has been overwhelmingly positive, with many highlighting its appeal as a bedtime favourite.

Key Takeaways

  • Know Your Audience: Understanding the needs and preferences of the target age group is crucial for success.
  • Collaborate: Involving parents, educators, and toddlers in the feedback process can refine and elevate the final product.
  • Attention to Detail: Every aspect, from colour choice to book dimensions, plays a role in creating an impactful children’s book.

Moxley the Cat is more than just a book; it’s an experience designed to delight and inspire young readers, laying the foundation for a lifelong love of stories.