Custom brand characters & animation

Brand characters built to be recognised, reused, and remembered.

I create custom illustrated characters for brands, campaigns, and content — designed to work as static visuals, finished animation, or reusable assets. The goal is simple: build something your brand can actually use, not just approve once and forget.

illustration of Dan Franey avatar being rigged in Adobe Character Animator

How it works

Three ways to work together

Option 01

Character design only

A custom illustrated character built as a strong static brand asset. Best when you need recognition and personality without motion.

Option 02

Character + finished animation

I design the character and handle the animation. You receive finished assets ready for social, web, campaigns, or video — no software required.

Option 03

Reusable character system

A more advanced build for teams who want ongoing use. Delivered as a reusable character you can keep creating with internally.

Pricing

Most projects fall into one of these three levels

Starting point

Character design

from £300

  • Original illustrated character
  • Static artwork or simple variations
  • Delivered ready to use

Best if you need a strong, recognisable visual without motion or technical setup.

Most common

Character + animation

from £700

  • Character design plus motion output
  • Finished assets ready to use
  • No software required on your side

Best if you want movement without having to handle the technical side yourself.

Advanced use

Reusable character system

from £950

  • Character design plus reusable build
  • Set up for long-term use
  • Built for ongoing content creation

Best if your team wants to keep using the character internally, not just receive one finished output.

Frequently asked questions

The questions people usually have before getting in touch

Can I hire you just for the character design?

Yes. That is the simplest version of the offer, and sometimes it is the right one. Animation is only included when it adds value.

Do I need any software?

No — unless you choose the reusable system option. If I am delivering finished animation, you just receive the assets.

Why does the reusable option cost more?

Because it is built for ongoing use. You are paying for flexibility, control, and the ability to keep using the character beyond the first delivery.

Can you support ongoing animation?

Yes — if you would rather not handle it internally, I can continue creating animation and content using your character.

Start with the version you actually need

Need a brand character that can work as artwork, animation, or a reusable content asset?

Whether you need one strong illustrated character or something more flexible for ongoing use, the aim is the same — make something distinctive enough to keep earning its place in your brand.