01
Enquiry and scope
We start by working out what you need, where the work will be used, and what the project actually involves.
- Talk through the idea and goals
- Define deliverables and priorities
- Agree scope, timeline, and next steps
Creative process
A clear process from first idea to final files
This is how I take a project from rough idea to finished work. The aim is simple: keep things clear, keep things moving, and make sure you know what happens next.
The steps
From first message to final delivery
02
Direction and concepts
Once the brief is clear, I shape the visual direction and begin turning the idea into something concrete.
- Reference gathering and early thinking
- Concept development
- Feedback on the strongest direction
03
Refinement and build
Once the direction is approved, I develop the work into the final system or deliverables agreed at the start.
- Refined illustration and supporting assets
- Animation or motion where included
- Consistent build across the project
04
Review and final delivery
You review the near-final work, we make the last adjustments, and I deliver everything in the formats you need.
- Final feedback round
- Polish and export
- Organised handover of final files
Practical details
The useful stuff to know upfront
Feedback
Feedback is built into the process at the right points, so decisions happen when they should instead of piling up at the end.
Timings
Timings depend on scope, but the structure stays consistent. Smaller projects move faster. Larger ones just need more room.
Final files
You receive the files needed for the agreed outputs, organised properly so they are ready to use.
Frequently asked questions
The questions people usually have before getting in touch
What if I do not know exactly what I need yet?
That is normal. Part of the first stage is working out the right scope before the project starts properly.
How much input do I need to give?
Enough to make decisions at key points, but not so much that the project becomes a full-time job for you.
Can this process work for smaller projects too?
Yes. The same structure still works. The scale changes, not the logic behind it.
What if animation is not part of the project?
Then it stays out. The process works for illustration-only projects as well as wider brand or motion work.
Let’s make it work
Got an idea and want a process that feels clear from the start?
Whether you have a full brief or just the start of an idea, the aim is the same: make the project feel straightforward, collaborative, and easy to move through.