Pricing

Clear pricing based on what you actually need

These are starting points based on common project types. Final pricing depends on scope, but this gives you a realistic sense of investment and what each level includes.

illustration of Daniel Franey working on his creative process

Packages

Three ways to work together

Starting point

Character design

from £300

  • Original illustrated character
  • Static artwork or simple variations
  • Designed to work across your content
  • Delivered ready to use

Best if you need a strong, recognisable visual without motion or technical setup.

Most common

Character + animation

from £700

  • Character design plus motion output
  • Looped animation or short sequences
  • Delivered as finished, ready-to-use assets
  • No software required on your side

Best if you want movement without handling the technical side yourself.

Advanced use

Reusable character system

from £950

  • Character design plus reusable build
  • Rigged for ongoing use and flexibility
  • Set up for expressions, reactions, and variation
  • Delivered for long-term content creation

Best if you want to keep using the character internally, not just receive one finished output.

Compare

What each level includes

Feature Character design Character + animation Reusable system
Illustrated character
Expressions / variationsBasicExpandedAdvanced
Finished animationOptional
Reusable setup
Content-ready output
File handover

If your project sits between levels, it’s priced accordingly. These are starting points, not fixed packages.

Add-ons

Extra options when you need them

  • Additional poses or outfits
  • Extra animation loops
  • Platform-specific assets (e.g. Twitch panels)
  • Extended brand guidelines

How pricing works

You’ll get a clear quote once scope is defined. The goal is to price the outcome properly — not pad hours or undercut the work.

Deposit to start. Balance on completion. Simple.

FAQ

Common questions

Do you take on small one-off jobs?

Not as a focus. The work is built around complete identity systems rather than isolated graphics.

Can I start small and expand later?

Yes — many projects begin with a character and grow into a full identity over time.

How long does a project take?

Typically 1–4 weeks depending on scope. Larger builds take longer but follow the same structure.

Let’s make it work

Not sure which level fits? Let’s talk it through.

Send over your idea and rough budget — I’ll tell you what makes the most sense and how to get the best result from it.