Pricing

Clear pricing based on the level your creator identity actually needs

These are starting points for character-led identity projects. Whether you need a simple illustrated avatar, a content-ready creator character, or a reusable system for ongoing videos and streams, the scope is kept clear from the start.

Illustration of Daniel Franey working on creator character pricing and project planning

Packages

Three clear ways to work together

Starter

Character Design Starter

from £300

  • One custom illustrated character direction
  • One refined final character
  • Static artwork supplied ready to use
  • Suitable for profile images, web, social, or simple brand use

Best if you need a recognisable character or avatar, but do not yet need animation, extra poses, or a wider content system.

Recommended for creators

Creator Character Kit

from £700

  • Custom illustrated creator character
  • Simple animation or animated content asset
  • Files prepared for YouTube, Twitch, socials, or web use
  • No software required on your side

Best if you want a character-led identity you can actually use in your content — not just a static illustration sitting on a profile picture.

Advanced use

Reusable Character System

from £950

  • Character design plus reusable setup
  • Built for repeated use across ongoing content
  • Set up for expressions, reactions, or variation
  • Additional poses, triggers, or asset sets quoted by scope

Best if you want a more flexible character system for ongoing videos, streams, campaigns, or internal content production.

Compare

What each level includes

Feature Character Design Starter Creator Character Kit Reusable System
Illustrated character
Static artwork
Expressions / variations Basic / quoted separately Limited / by scope Expanded / by scope
Simple animation or animated asset Optional
Reusable character setup
Content-ready output
File handover

If your project sits between levels, it’s priced accordingly. These are starting points, not fixed unlimited packages.

Add-ons

Extra options when you need them

  • Additional poses, expressions, or outfits
  • Extra animation loops or short sequences
  • Thumbnail or social content assets
  • Platform-specific assets, such as Twitch panels or YouTube graphics
  • Intro, outro, or stream screen design
  • Extended brand or usage guidelines

How pricing works

You’ll get a clear quote once the scope is defined. The goal is to price the outcome properly — not pad hours, undercut the work, or pretend every creator needs the same thing.

Deposit to start. Balance on completion. Simple.

FAQ

Common questions

Which option is best for most creators?

For most YouTube, Twitch, and content-led brands, the Creator Character Kit is the best starting point. It gives you more than a static character, but does not jump straight into a full reusable system. You get a recognisable character with useful content-ready assets that can start appearing across your channel.

Do you take on small one-off jobs?

Sometimes, but they need to fit the service. The focus is character-led identity work, not isolated graphics with no wider purpose. If you only need a static character, the Character Design Starter is usually the right fit.

Can I start small and expand later?

Yes. Many projects can begin with a single character and grow into extra poses, animation, thumbnails, overlays, or a fuller reusable system over time.

Do I need animation software?

No — not for the Creator Character Kit. If I am creating finished animated or content-ready assets, you just receive the final files. Software only becomes relevant if you want a reusable setup that you or your team can keep using internally.

How long does a project take?

Typically 1–4 weeks depending on scope. A simple character project is usually quicker, while animation, extra assets, or reusable systems need more production time.

Let’s make it work

Not sure which level fits? Start with the Creator Character Kit.

Send over your idea, channel, or rough budget and I’ll tell you what makes the most sense. If the starter option is enough, I’ll say so. If you need a fuller reusable system, I’ll scope it properly.