Character / Persona
A recognisable face for your brand — something people can associate with you instantly, even if you never appear on camera.
Character-led branding for creators
Make your brand recognisable — without showing your face
I design illustrated identities, animated personas, and content-ready visuals for creators who want to stand out on YouTube, Twitch, and beyond.
What I help you build
A complete visual system — not disconnected pieces
Visual Identity
The supporting style around the character — typography, illustration direction, and visuals that keep everything consistent.
Motion & Content Assets
Assets built for actual use — animation, thumbnails, banners, and content visuals that show up across your channels.
Recent work
Real work. Built to be recognised.
BK Golf Clash
A character-led identity and visual system designed to make the channel instantly recognisable across thumbnails, videos, and content.
Man on Football Manager
A faceless creator identity built around a distinctive character, giving the channel a consistent presence without relying on the creator’s face.
Moxley the cat
A reusable character system designed for storytelling, with flexibility to grow into future content, products, and brand use.
Why creators work with me
Built for content, not just aesthetics
Designed to be used
Everything is built for real-world use across thumbnails, streams, posts, and platform assets.
One joined-up system
Character, identity, and motion all work together instead of feeling like separate jobs stitched together later.
No vague process
You know what’s happening, when feedback is needed, and what you’re getting at the end.
What clients say
“Daniel took a rough idea and turned it into something instantly recognisable. It felt like a real brand, not just a few graphics.”
BK GOLF CLASH
Let’s make it work
Got an idea? Let’s turn it into something people actually remember.
Whether you’ve got a clear plan or just the start of one, I can help shape the visuals into something usable, recognisable, and built for your content.